Meet the people building a more private, user-owned approach to digital identity
SOBA Network brings together expertise across digital identity, biometrics, privacy, decentralized technologies and product development. Our leadership team is focused on building technology that puts individuals back in control of their identity.
Bruce Ahn
Co-Founder, CEO
Bruce is a 30+ year veteran in the technology space, working as a senior leader in insurance, telecom, blockchain, and advanced cryptography organizations. He brings together both his industry experience and leadership to spearhead SOBA Networks vision of becoming the infrastructure that solves the challenge of identity with privacy for the public.
Hasitha A
Co-Founder, CTO
Hasitha brings 17+ years of engineering and technology leadership experience, spanning Fortune 500 companies and high-growth technology startups across Southeast Asia and the APAC region, with a significant portion in Singapore. With SOBA Network he brings his cryptographic and AI experience to lead the technology design and the product roadmap.
Chethana Ferdinando
Head of Commercial Transformation
Chethana brings 15+ years of operational and fintech leadership to her role as Head of Commercial Transformation at SOBA Network. Passionate about automation and process optimization, she translates complex technology into practical, scalable solutions—driving our mission to redefine secure, decentralized identity verification across global markets.